How Your Business Can Use Informational Content to Sell Your Products

Selling products is an exercise in subtlety. You can’t shout a person into making a purchase, nor can you scare them or trick them. More often than not, a successful sale is the result of the subtle use of informational content. Pieces of content that have been designed to offer an answer to a specifically …

From Banker to Divorce Coach: How This Female Entrepreneur Built a Successful Home Coaching Business

Entrepreneur and author Jen Lawrence was a stay-at-home mom who was shocked when her successful husband of 13 years decided to leave. Even though she’d worked as an investment banker before having kids, she’d lost touch with their personal finances and felt like her career prospects were slim. Rocked with emotion, Lawrence found it difficult …

Chelsea Beyerman of MOON Ultra on Her Career, Life During COVID-19 & Goals for the Future

Chelsea Beyerman is the marketing manager at MOON Ultra. She’s a strategic, devil-is-in-the-details thinker and has worked throughout her career to build brands by remaining two steps ahead of the game. Driven by data and fueled by caffeine and competition, she believes the best work is built when facts meet creativity, and when ideas are …

Singer Jules Schroeder On Her Writing Process, Living an Unconventional Life & Upcoming Projects

Jules Schroeder is a powerhouse singer who draws inspiration from artists like Amy Winehouse, Adele, Janis Joplin, and Norah Jones to create her own fusion of what she calls “soul-folk”. Her musical abilities cascade from soulful rhythms to folk, to blues and upbeat pop tunes. Inspired by her experiences of love, death, and freedom, Schroeder’s …

Social Listening for PR: What Smart Marketers Need to Know

Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a single aim of staying in touch with the people in which we serve content, products, …

Your Guide to a Successful Online Video Conference Call

Let’s face it, video conference calls are here to stay. Some companies were doing it constantly, but now, during the COVID-19 pandemic, most of us have been forced to adopt this new normal. Zoom, Skype, Google Hangouts/Meet, or Microsoft Teams? There may be multiple reasons why a company prefers one software over the other, but …

Improve Your Sleep with Cariloha’s Bedding & Blankets

All entrepreneurs need to get sufficient sleep each night in order to help prevent fatigue and maximize daily productivity. One way they can improve the quality of their sleep each night is by choosing cozy and soft bedding that will prevent overheating. For those looking for new bedding that will help improve their sleep, Cariloha …

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade. …

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis. Today’s guest is Tony  Guarnaccia, a brand consultant, founder, and author. …

Creative Ways to Give Your Home an External Facelift

The front facade is the first thing that people notice about a house, so an eye-catching view is sure to turn heads. If you are planning to sell the house, inappropriate exterior finishes would put off the potential buyers. A beautiful front facade indicates that the house is well-looked-after and is in great condition. It …