How Chipotle Survived Its Food Safety Crisis – Adweek
Chief marketing officer Chris Brandt recalls joining the burrito chain in 2018 "to reclaim our place in culture" at Brandweek…. http://www.cmo.business/ CMO Business
6 Ways Blockchain Is Impacting Marketing
The marketing sector is constantly evolving, and the top professionals working in the field know they must stay abreast of the changes and their potential effects.Blockchain technology is already making waves in marketing, and… Chief Marketing Officer Business CMO Business
MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality
The MarTech Interview Series with Erez Yereslove, Chief Marketing Officer at Globality is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work. Chief Operating Officer Business CMO Business
How Dating Apps Are Changing the Way We Find Jobs
Employment search services inspired by dating apps are transforming the HR industry. … Chief Marketing Officer Business CMO Business
The power of personalization in the post-app era
Mobile apps were once heralded as the future of customer engagement. Now AI-powered chatbots give brands the ability to talk to customers as individuals. Chief Marketing Officer Business CMO Business
Company Culture Roundtable
This month, Utah Business partnered with Motivosity to host a roundtable event featuring Utah human resources leaders to discuss building company culture. CMO Business CMO Business
Sensory experiences boost sales by 10%
Research conducted by Mood Media and INTERSPORT has suggested that sensory experiences increase in-store sales by 10 per cent.<br /> <br /> The sports retailer conducted a controlled experiment in its Amsterdam store, splitting it into two phases – one was an ‘all senses’ area including music,… CMO Business CMO Business
CMOs are out of step with other C-suite executives | WARC
There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion between CMOs and their own marketing teams. CMO Business CMO Business
Creative Ways to Use Social Media for Business [Expert Roundup]
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. Here are some social media marketing ideas shared by industry experts to add creativeness in your campaign. CMO Business CMO Business
Bethenny Frankel Talks Bras and the Future of Skinnygirl Jeans –
Skinnygirl Jeans is expanding into loungewear. Creator Frankel said ath-leisure and lingerie might be next. Chief Operating Officer’s insight: www.cmo.business CMO Business