Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in place, it can quickly become a disorganized mess. In this post, you’ll learn how to map out successful marketing campaigns. From planning to execution, you’ll keep everything on …

Continue reading “Marketing Campaign Planning: Everything You Need to Know (Template)”

When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, friends, and neighbors? Today’s guest is Muyinza Kasirye from APRT Media in Los Angeles. Muyinza immigrated from Uganda to Toronto and relocated to Boston after …

Continue reading “Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media [AMP 199]”

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win …

Continue reading “How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha [AMP 198]”