The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital [AMP 201]

The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them? Today’s guest is Richard Jones, chief marketing officer (CMO) for Cheetah Digital. If you rely on social advertising to promote your business, Richard talks about what you need …

50+ Headline Formulas and Templates to Make Writing Your Next Title Easy

It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s something missing: your headline — the most important part of any type of content, period. Marketers tend to glance over the headline because writing one …

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how …