Journey into the Digital World – the Beganovich Sisters on Building Their Namesake Brand

Photo Credit: https://www.amraandelma.com/ Amra and Elma Beganovich started their journeys on a very traditional trajectory path — one was an economist working on World Bank projects and the other was an attorney studying to obtain her LLM in Securities and Financial Regulations at Georgetown Law. At that time (in late 2012), the social media landscape …

Graphic and Fashion Designer Achaia Murphy Designs Alternative Clothing Line for a Cause

By Dai Baker For years, Achaia Murphy had the idea of starting a clothing line but never got started. During her undergraduate studies, she took two years of industrial design, which would later help her with her clothing. She would create various sketches of clothing items for her dream clothing line but would never actually …

How to Make Your Website Accessible for Everyone

Imagine you are spending money on traffic generation, you are running multiple marketing campaigns to drive targeted traffic, but your website isn’t accessible. How’d you feel? An inaccessible website ruins everything ranging from marketing to conversions, to user experience, revenue, and more. If your target audience can’t use your website the way they want, what’s …

Dan Aykroyd On His Ultra-Premium Crystal Head Vodka, Memories from His Illustrious Acting Career & More

Renowned for his starring roles in classic films like Ghostbusters, The Blues Brothers, and Coneheads, Dan Aykroyd has made a major name for himself in the entertainment industry. On top of this, the celebrated actor is the creator of Crystal Head Vodka, an ultra-premium vodka that features a stunning skull shaped bottle. Sold in 70 …

The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy

Is it news? Is it an ad? Look, it’s brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to 1895, when Deere and Co. published The Furrow — a print magazine for farmers. At its peak, it reached four million readers. In 2004, Larry Light formally …

Stay Agile and Productive Each Workday with the ADAPT 560 Headset from EPOS

As a busy entrepreneur, it is so important that you employ business tools that help you maximize efficiency and work output each day. The ADAPT 560 headset from EPOS is one must-have essential that will help you be as productive as can be this autumn and beyond. In addition to ensuring clearer business calls than …

Nextbase’s 622GW 4K Dash Cam Will Help You Stay Safer Whenever You Drive

Do you have to regularly drive to meet with clients and suppliers? If you would like greater peace of mind on the road, Nextbase’s brand new 622GW 4K Dash Cam is a must-have for ensuring safety and reassurance whenever you’re behind the wheel. Packed with critical safety features, this dash cam records the road ahead …

How To Solve Customer Pain Points With Super Useful Content

In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls to action, funnels, monitoring… the list goes on. It can be overwhelming. Really, there’s only one thing that should be at the forefront of your …

Success During and After COVID-19: Starting Up & Achieving Business Success in the Era of COVID-19

Sometimes, circumstances force you to completely change your life and career — whether you wanted to or not. This past year has been a life-changer for so many American workers and entrepreneurs alike, as the COVID-19 pandemic altered consumer habits drastically and shuttered the doors of countless businesses. Nobody knows how many of these businesses …