How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times. Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create …

Benefits of Using an Environmental Construction Staffing Agency

There are many construction projects on all continents, so companies must use a staffing agency specializing in environmental construction hiring. Tasking an agency to hire workers for a construction job is important because an environmental construction project is just like any other building project—it will have issues that can only be solved if the right …

How to Find the Best Market Research Database? Here’s Our Top 10

Market research is a necessity in the business world, and everyone from executives to marketing professionals knows it. In fact, in 2018 alone, over 47 billion U.S. dollars were spent on market research. Simply put, this type of research is designed to give businesses accurate information and data about both their existing customers and who …

How to Reduce Ecommerce Returns

As an entrepreneur, there’s a chance that you’re always looking for the best small business eCommerce solutions. Fortunately, today, we’ll be discussing solutions to a looming problem in eCommerce: returns. Take note that the numbers aren’t pretty. U.S. return delivery costs totaled a hefty $350 billion in 2017. Returns processing can tally between 20-65% of …

How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It

Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most cases, all you need is a laptop. With salaries, on average, around $60,000 in the U.S., it’s no wonder that the marketing manager role still …

How Your Business Can Use Informational Content to Sell Your Products

Selling products is an exercise in subtlety. You can’t shout a person into making a purchase, nor can you scare them or trick them. More often than not, a successful sale is the result of the subtle use of informational content. Pieces of content that have been designed to offer an answer to a specifically …

From Banker to Divorce Coach: How This Female Entrepreneur Built a Successful Home Coaching Business

Entrepreneur and author Jen Lawrence was a stay-at-home mom who was shocked when her successful husband of 13 years decided to leave. Even though she’d worked as an investment banker before having kids, she’d lost touch with their personal finances and felt like her career prospects were slim. Rocked with emotion, Lawrence found it difficult …

Chelsea Beyerman of MOON Ultra on Her Career, Life During COVID-19 & Goals for the Future

Chelsea Beyerman is the marketing manager at MOON Ultra. She’s a strategic, devil-is-in-the-details thinker and has worked throughout her career to build brands by remaining two steps ahead of the game. Driven by data and fueled by caffeine and competition, she believes the best work is built when facts meet creativity, and when ideas are …

Singer Jules Schroeder On Her Writing Process, Living an Unconventional Life & Upcoming Projects

Jules Schroeder is a powerhouse singer who draws inspiration from artists like Amy Winehouse, Adele, Janis Joplin, and Norah Jones to create her own fusion of what she calls “soul-folk”. Her musical abilities cascade from soulful rhythms to folk, to blues and upbeat pop tunes. Inspired by her experiences of love, death, and freedom, Schroeder’s …

Social Listening for PR: What Smart Marketers Need to Know

Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a single aim of staying in touch with the people in which we serve content, products, …