Home Business Owners Need These Products This Fall & Winter

Now that we are deep into autumn, the weather is turning much colder and winter will soon arrive. This means it’s about that time for snowy mornings and colder days of working in your home office! It is pertinent that home-based entrepreneurs start getting ready for the changing seasons by stocking up on products that …

How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI? According to CMOSurvey.org, 37% of chief marketing officers feel confident …

How to Plan Projects, Events, and Campaigns With Marketing Timelines

You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire team to see: Which projects are coming up in the pipeline. What they need to be working on right now. When their deadlines are, so …

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead of changes and trends? Data. Today’s guest is Jonathan Silver from Affinity Solutions, a data intelligence platform with access to consumer data. Jonathan talks about …

How to Boost Your Headline Score Using Premium Features in Headline Studio

One of these two headlines scored 26 points higher than the other in Headline Studio. Can you guess which one? If you guessed the second headline was the higher-scoring one…you’re right. And it actually started out as the first headline. To increase our headline score by 26 points, we did just one thing: We analyzed …

How To Create A Brand Positioning Strategy That Will Appeal To The Right People

You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything in between. In some ways, it’s even more because it’s all of these things packaged up and presented — then unpacked and cracked open, so …

How The Sacred Crafts’ Founder Matthew Harkins Made the Jump from Fashion to Interiors + How His Efforts Are Helping the Environment

For the past 8 years, Matthew (Matt) Harkins, the founder of The Sacred Crafts, has been working with elevated, reclaimed products that fall primarily within the fashion and accessories (watches, jewelry, etc.) categories. Prior to launching his own brand, he helped the team at his previous company design and build a break-out product line of …