Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days. Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers …

How Bharat Rana Turned His Small Business into a Multimillion Dollar Empire

Bharat Rana was born in a small village in India. He immigrated to the United States of America with his parents in 1982. He grew up in a middle-class family with parents working very labor-intensive jobs to provide a good life for him, his brother and sister. An early passion for music led Bharat Rana …

The Best Marketing Workflows to Get Your Team Organized

You’re hopping from task to task, trying to get everything boxed off before the deadline for your marketing project ends. Endless meetings, constant back-and-forth for updates, and scrappy to-do lists on old pieces of paper rule your life. If everything feels disorganized, and you’re missing important deadlines as a result, it might be time to …

Meet Kim Rosas of Period Nirvana – Helping to Erase the Stigma Around Menstruation One Cup at a Time

By: Ashley-Victoria Smith There’s always those uncomfortable conversations that parents want to have with their children: menstrual cycle and sex. It’s like your last relationship, complicated. But thankfully, Reusable Menstrual Cup Expert, Kim Rosas is helping parents tackle at least one. Period. Recently launched her new business, Period Nirvana, which provides a platform for menstrual …

The Best 8-Step Workflow Management Process for Marketers

The best marketing teams succeed with a strong workflow management process. As a preset order of operations for getting stuff done, they’re essential for getting work right the first time, every time. Workflow management is also indispensable for building efficiencies into processes, so you can spend more time doing meaningful work and less time feeling …

Make Your Clients & Employees Joyous with These Holiday Gifts

We have all been through a frustrating year with the coronavirus pandemic and the current election, so now is the perfect time to boost your clients’ and staff members’ morale with a special holiday gift. Your customers and employees are the backbone of your business, so make sure you let them know how much you …

Ian Rollin Berry Creates a Prepasted, Disposable Pocket-sized Toothbrush

By Emma Shirkey In the ever-changing, socially conscious world of 2020, consumers are increasingly searching for ways to cut down on inconvenience and shift focus to products which are environmentally sustainable. Ian Rollin Berry, founder of oral hygiene company, Brushee, has managed to see continued growth throughout the global pandemic by being able to satisfy …