The Latest Products for the Entrepreneur

The coronavirus pandemic has vastly changed the way corporations and business owners go about their business operations. In response to these difficult pandemic times, many business professionals and entrepreneurs are now working from home. Now, entrepreneurs and business owners find themselves spending more time within the walls of their home than ever before. With that …

Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoSchedule [AMP 218]

What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. Today’s guest is LaRissa Hendricks from CoSchedule’s product marketing team. She introduces Headline Studio, CoSchedule’s new premium headline testing platform that takes your headline writing to …

Mumi Rethinks Home Organization with Design-Focused Product Line

Committed to making lives easier by creating an efficient and practical way to get organized, mumi Design has gained a loyal global following by offering a wide range of practical and stylish products that satisfy the needs of modern families. Founded by two friends, moms, and entrepreneurs who know a thing or two about the …

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is notoriously hard to track. Small things add up over time, and it’s fairly unrealistic to expect that one campaign will cement you in the Hall …

In The End, We’ll All Become Stories: Why Storytelling And Content Marketing Are A Match Made In Heaven

Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% said that they are actively investing in content marketing as a part of their overall marketing strategy. In the same report, 24% of marketers claimed that …

How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting interesting or authentic ideas in a meaningful way. Today’s guest is Mike Poznansky, founder and managing partner at Neato — a full-service marketing agency …