How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting interesting or authentic ideas in a meaningful way. Today’s guest is Mike Poznansky, founder and managing partner at Neato — a full-service marketing agency …

How to Start Your Own Freelance Writing Business

Starting a freelance business requires some preparation, research, and commitment. The fact that the globe is interconnected through the digital space means that your freelance business has the opportunity to grow beyond your geographical location. You will need to strategize and insert yourself in a space that is ever-evolving and diverse. Let’s look at how …

Party Deejay Pivots in Pandemic, Why Not Major Retail Chains?

As the year 2020 comes to a close, hundreds of landmark businesses across the country have called it quits due to the COVID-19 outbreak. Who are they and what could they have done differently? An overflowing plate of macaroni salad, chocolate muffins, and corn chowder is a thing of the past, since the nationwide chain …

How to Plan a Marketing Campaign That Actually Gets Results (Templates)

The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes in place, it can quickly become an unorganized mess. In this post, you’ll learn how to map out successful marketing campaigns. From planning to execution, you’ll …

How to Find the Best Job Options as an Introvert

Are you an introvert looking for the best job that suits your personality? Being an introvert doesn’t always necessarily mean that you’re shy and don’t like being around people. It only means you work best when you’re independent, and you prefer working in a closed area with minimal social contact. If you’re wondering how to …

How to Emotionally Support Your Customers Through Content

Your customers make 35,000 decisions each day, and emotions play a role in a staggering 90% of their day. This means there’s major overlap, and the bulk of those decisions are made when your customers are emotional. If you’re not prioritizing your customers’ emotions in all of your content creation, you’re potentially making most of their decisions …

6 Situations Selling Your House Without a Real Estate Agent Makes Sense

Selling a property yourself or with the help of a professional has its fair share of challenges. While real estate agents are highly trained to close a deal at the highest price possible to get a commission, there are situations wherein selling a house on your own is better than hiring a real estate agent, …