Social Listening for PR: What Smart Marketers Need to Know

Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a single aim of staying in touch with the people in which we serve content, products, …

Your Guide to a Successful Online Video Conference Call

Let’s face it, video conference calls are here to stay. Some companies were doing it constantly, but now, during the COVID-19 pandemic, most of us have been forced to adopt this new normal. Zoom, Skype, Google Hangouts/Meet, or Microsoft Teams? There may be multiple reasons why a company prefers one software over the other, but …

Improve Your Sleep with Cariloha’s Bedding & Blankets

All entrepreneurs need to get sufficient sleep each night in order to help prevent fatigue and maximize daily productivity. One way they can improve the quality of their sleep each night is by choosing cozy and soft bedding that will prevent overheating. For those looking for new bedding that will help improve their sleep, Cariloha …

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade. …

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis. Today’s guest is Tony  Guarnaccia, a brand consultant, founder, and author. …

Creative Ways to Give Your Home an External Facelift

The front facade is the first thing that people notice about a house, so an eye-catching view is sure to turn heads. If you are planning to sell the house, inappropriate exterior finishes would put off the potential buyers. A beautiful front facade indicates that the house is well-looked-after and is in great condition. It …

3 Tips for SMBs to Build Long-Lasting Customer Relationships

The COVID-19 pandemic has taken charge. People are afraid. Cities are in lockdown. And everyone’s paranoid. Bing bang boom — your business will surely head for the gutters, right? Wrong! Here’s the deal: you have the capability to give your business an upward trajectory right this very moment. You can thrive, get more customers than …

What Makes Headline Studio The Best Tool Since…Headline Analyzer?

  There’s a new headline analyzing tool in town: Headline Studio. It’s here to help you make your headlines better. WAY better. You might be wondering, “How? What’s the difference between Headline Analyzer and Headline Studio? Why would I ever consider using anything but the trusty Headline Analyzer I’ve been using for years?” Don’t fret, headline-writing …

12 Important Benefits of Content Marketing That Businesses Shouldn’t Ignore

Advertisements are everywhere. From display ads to non-skippable ads on YouTube and influencers with #spon on Instagram, ads are becoming harder and harder to avoid. With new research showing that Millennials don’t respond to ads, what’s a business in 2020 to do? The answer is simple — content marketing. [Tweet “12 important benefits of content …

Case Interview – What to Expect and How to Prepare

If you are interested in having a career in consulting, you are probably aware of the importance that case interviews have. They usually are the core of the selection process within the top consulting firms such as McKinsey, Bain, BCG.
That’s exactly why we are going to explain how to prepare for a case interview. But first, we need to figure out in detail what case interviews require. Discover what kind of format a consulting interview uses, what is expected from you, and more.
Case Interview Formats
All case interviews begin with a question, but how you answer it will…