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Traditionally, an organization’s Chief Information Security Officer (CISO) and Chief Marketing Officer (CMO) haven’t had significant overlap when it comes to day-to-day roles and responsibilities. The CMO focuses efforts on brand growth and marketing strategy. http://www.CMO.Business CMO Business
An ethicist working with AI? Companies are discovering a host of new needs to make this promising technology work. Our look at where human leadership can help. http://www.CMO.Business CMO Business
In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy issues, according to WARC’s Marketer’s Toolkit 2020. http://www.CMO.Business CMO Business
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. Here are some social media marketing ideas shared by industry experts to add creativeness in your campaign. CMO Business CMO Business
There are logos that have been deliberately untouched. Then there are brands that have constantly changed their look, like Pepsi and Apple. CMO Business CMO Business
The best person to help women get to the top is a woman who’s already there, writes Kate Byrne. CMO Business CMO Business