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Posted on November 25, 2019February 12, 2020

CISOs and CMOs – Joined At The Hip in the Era of Big Data – ISACA Now

Traditionally, an organization’s Chief Information Security Officer (CISO) and Chief Marketing Officer (CMO) haven’t had significant overlap when it comes to day-to-day roles and responsibilities. The CMO focuses efforts on brand growth and marketing strategy.    http://www.CMO.Business CMO Business

Posted on November 25, 2019February 12, 2020

Perspective: The Critical Search for the Human Touch in AI

An ethicist working with AI? Companies are discovering a host of new needs to make this promising technology work. Our look at where human leadership can help.   http://www.CMO.Business CMO Business

Posted on November 25, 2019February 12, 2020

WARC’s guide to what to expect in 2020 | WARC

In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy issues, according to WARC’s Marketer’s Toolkit 2020.   http://www.CMO.Business CMO Business

Posted on November 15, 2019February 12, 2020

Creative Ways to Use Social Media for Business [Expert Roundup]

Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. Here are some social media marketing ideas shared by industry experts to add creativeness in your campaign.   CMO Business CMO Business

Posted on November 7, 2019February 12, 2020

Facebook has a new logo, and it’s a far cry from its iconic blue logo of the 2000s. Here are 17 of the most drastic logo changes in branding history.

There are logos that have been deliberately untouched. Then there are brands that have constantly changed their look, like Pepsi and Apple.   CMO Business CMO Business

Posted on November 7, 2019February 12, 2020

This powerful weapon can help women break the corporate ‘glass ceiling’

The best person to help women get to the top is a woman who’s already there, writes Kate Byrne.   CMO Business CMO Business

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