How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha [AMP 198]

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win …

Sensory experiences boost sales by 10%

Research conducted by Mood Media and INTERSPORT has suggested that sensory experiences increase in-store sales by 10 per cent.<br /> <br /> The sports retailer conducted a controlled experiment in its Amsterdam store, splitting it into two phases – one was an ‘all senses’ area including music,…   CMO Business CMO Business