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Customer expectations are forcing marketers to evaluate the way they provide service and customer care.Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective… www.cmo.business Chief Operating Officer’s insight: www.cmo.business CMO Business
LONDON, Dec 2, 2019 – (ACN Newswire) – Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.Building brands in the… http://www.cmo.business/ CMO Business
What is an underwater ceramic technician? A therapeutic integration specialist? How about an actions and repercussions adviser? They’re among the most-inflated job titles for 2019, according to Fit Small Business, a digital business publication headquartered in Manhattan. http://www.cmo.business/ CMO Business
Top marketers at Citigroup, Bank of America and Chase discuss what worked and what flopped in content marketing at their institutions. http://www.cmo.business CMO Business
It’s OK to make mistakes, take reasonable risks, and stretch our skills and contributions.It’s OK to make mistakes, take reasonable risks, and stretch our skills and contributions. CMO Business CMO Business
Mobile apps were once heralded as the future of customer engagement. Now AI-powered chatbots give brands the ability to talk to customers as individuals. Chief Marketing Officer Business CMO Business
Social media has put nearly all aspects of life on full display. Has it created a culture of so-called "over-sharing"? Chief Operating Officer’s insight: http://www.cmo.business/p/4112352494/2019/11/09/social-shorts-another-facebook-data-breach-linkedin-translation-settings-and-2020-digital-ad-spend-forecasts CMO Business
Twitter has published a report that reveals 18 significant US cultural trends from the analysis of billions of tweets between the start of 2016 and end of June this year. The trends are categorized by six key themes — well-being, everyday wonder, creator culture, my identity, one planet and tech… Marketing Consulting CMO Business
Data preparation is frequently cited as the leading roadblock to leveraging data within an organization. Getting the right tool for your organization can help you breakthrough. Chief Marketing Officer CMO Business
The MarTech Interview Series with Charlie Ungashick, CMO at Validity is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work. http://www.cmo.business/ Chief Operating Officer’s insight: http://www.cmo.business/ CMO Business