A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty | MarTech Advisor

Customer expectations are forcing marketers to evaluate the way they provide service and customer care.Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective…   www.cmo.business Chief Operating Officer’s insight: www.cmo.business CMO Business

Twitter analysis reveals 18 key US cultural trends

Twitter has published a report that reveals 18 significant US cultural trends from the analysis of billions of tweets between the start of 2016 and end of June this year. The trends are categorized by six key themes — well-being, everyday wonder, creator culture, my identity, one planet and tech…   Marketing Consulting CMO Business