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When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns. Chief Marketing Officer ( C.M.O. ) CMO Business
Digital marketing is one of those 21st-century professions that emerged with the rise of technology and the evolution of the internet. The business shares this important quality: it evolved by rapid change! www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business
Influencer marketing is set to become a $10 billion market by 2020 – with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year. www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business
Gordon Locke of brand storytelling agency Pace discusses research into generational attitudes and if content marketers are doing enough to keep up. Chief Marketing Officer Chief Operating Officer’s insight: https://www.cmo.business/ CMO Business
Nothing is more certain than the past, nor more uncertain than the future. That is why predictions are made. When it comes to a new and emerging technology like blockchain, making a prognosis on what’s to come for the next decade can improve your chances of being correct. Chief Marketing Officer Chief Operating Officer’s …
Continue reading “12 Blockchain Industry Experts Offer Predictions For 2020”
Customer expectations are forcing marketers to evaluate the way they provide service and customer care.Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective… www.cmo.business Chief Operating Officer’s insight: www.cmo.business CMO Business
But it’s not ready to replace the human element, yet. CMO Chief Operating Officer’s insight: https://www.cmo.business CMO Business
Top marketers at Citigroup, Bank of America and Chase discuss what worked and what flopped in content marketing at their institutions. https://www.cmo.business CMO Business
It’s OK to make mistakes, take reasonable risks, and stretch our skills and contributions.It’s OK to make mistakes, take reasonable risks, and stretch our skills and contributions. CMO Business CMO Business
The MarTech Interview Series with Erez Yereslove, Chief Marketing Officer at Globality is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work. Chief Operating Officer Business CMO Business