How To Create A Brand Positioning Strategy That Will Appeal To The Right People

You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything in between. In some ways, it’s even more because it’s all of these things packaged up and presented — then unpacked and cracked open, so …

How The Sacred Crafts’ Founder Matthew Harkins Made the Jump from Fashion to Interiors + How His Efforts Are Helping the Environment

For the past 8 years, Matthew (Matt) Harkins, the founder of The Sacred Crafts, has been working with elevated, reclaimed products that fall primarily within the fashion and accessories (watches, jewelry, etc.) categories. Prior to launching his own brand, he helped the team at his previous company design and build a break-out product line of …

How to Create Effective Marketing Project Checklists

Checklists are great tools for planning marketing projects. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. If your marketing timeline includes your high-level deadlines, this chapter deals with individual project-level planning on a more granular level. [Tweet “How to create effective marketing project checklists.”] Table of Contents …

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days. Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers …

How Bharat Rana Turned His Small Business into a Multimillion Dollar Empire

Bharat Rana was born in a small village in India. He immigrated to the United States of America with his parents in 1982. He grew up in a middle-class family with parents working very labor-intensive jobs to provide a good life for him, his brother and sister. An early passion for music led Bharat Rana …

The Best Marketing Workflows to Get Your Team Organized

You’re hopping from task to task, trying to get everything boxed off before the deadline for your marketing project ends. Endless meetings, constant back-and-forth for updates, and scrappy to-do lists on old pieces of paper rule your life. If everything feels disorganized, and you’re missing important deadlines as a result, it might be time to …

Meet Kim Rosas of Period Nirvana – Helping to Erase the Stigma Around Menstruation One Cup at a Time

By: Ashley-Victoria Smith There’s always those uncomfortable conversations that parents want to have with their children: menstrual cycle and sex. It’s like your last relationship, complicated. But thankfully, Reusable Menstrual Cup Expert, Kim Rosas is helping parents tackle at least one. Period. Recently launched her new business, Period Nirvana, which provides a platform for menstrual …