How an old-school brand is adapting for modern times.   Chief Marketing Officer ( C.M.O. ) CMO Business

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead…   Chief Marketing Officer ( C.M.O. ) CMO Business

When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns.   Chief Marketing Officer ( C.M.O. ) CMO Business

Digital marketing is one of those 21st-century professions that emerged with the rise of technology and the evolution of the internet. The business shares this important quality: it evolved by rapid change!   www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business

Influencer marketing is set to become a $10 billion market by 2020 – with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year.   www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business

Gordon Locke of brand storytelling agency Pace discusses research into generational attitudes and if content marketers are doing enough to keep up.   Chief Marketing Officer Chief Operating Officer’s insight: https://www.cmo.business/ CMO Business

Nothing is more certain than the past, nor more uncertain than the future. That is why predictions are made. When it comes to a new and emerging technology like blockchain, making a prognosis on what’s to come for the next decade can improve your chances of being correct.   Chief Marketing Officer Chief Operating Officer’s …

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