Entrepreneurial Couple Risks It All to Launch a Major Tequila Brand

Siempre Tequila was built on the concept that nothing is impossible, obstacles are opportunities, and while they need to be respected, rules can be bent to the breaking point. Co-founders Alex Lacroix and Monica Sanita risked it all, and it was worth it.

A few years ago, the couple was told by many that what they were trying to accomplish was near impossible. While other start-ups seeded their spirits brands with $5M+ in funding, the two started making tequila using $9000.00, two credit cards, and a lot of passion.

The Siempre story took root in Toronto, Canada, where Monica and


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