Siempre Tequila was built on the concept that nothing is impossible, obstacles are opportunities, and while they need to be respected, rules can be bent to the breaking point. Co-founders Alex Lacroix and Monica Sanita risked it all, and it was worth it.
A few years ago, the couple was told by many that what they were trying to accomplish was near impossible. While other start-ups seeded their spirits brands with $5M+ in funding, the two started making tequila using $9000.00, two credit cards, and a lot of passion.
The Siempre story took root in Toronto, Canada, where Monica and
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