Journey into the Digital World – the Beganovich Sisters on Building Their Namesake Brand

Photo Credit: https://www.amraandelma.com/

Amra and Elma Beganovich started their journeys on a very traditional trajectory path — one was an economist working on World Bank projects and the other was an attorney studying to obtain her LLM in Securities and Financial Regulations at Georgetown Law. At that time (in late 2012), the social media landscape was just beginning to unravel, with Facebook planning the launch of its Pages.

It was late evening on a weeknight in December 2012 when Amra, after talking with her friends about how traditional lifestyle media no longer related to professional women, decided to

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