CMO Business

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.   C.M.O. CMO Business

These days it’s not often we get excited about traditional marketing methods.But here are four situations when traditional marketing methods remain your best option…   Chief Marketing Officer ( C.M.O. ) CMO Business

Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.   Chief Marketing Officer ( C.M.O. ) CMO Business

If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next.As our team has traveled the country this year speaking at conferences, facilitating credit union re-brands and conducting marketing audits, we’ve come across some…   Chief Marketing Officer ( C.M.O. ) CMO Business

How an old-school brand is adapting for modern times.   Chief Marketing Officer ( C.M.O. ) CMO Business

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead…   Chief Marketing Officer ( C.M.O. ) CMO Business

When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns.   Chief Marketing Officer ( C.M.O. ) CMO Business

Digital marketing is one of those 21st-century professions that emerged with the rise of technology and the evolution of the internet. The business shares this important quality: it evolved by rapid change!   www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business

Influencer marketing is set to become a $10 billion market by 2020 – with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year.   www.coo.business Chief Operating Officer’s insight: www.coo.business CMO Business