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Sweet Earth, which was acquired by Nestle in 2017, attributes its popularity to the rise in environmental and social consciousness… Chief Operating Officer’s insight: http://www.Kamyarshah.com CMO Business
While customer feedback is coming in from every direction, the automotive industry has done a better job of funneling reviews into vertical-specific platforms than some other industries. Large auto retailers like AutoNation are making major data stack investments, while others are working to… Chief Operating Officer’s insight: www.cmo.business CMO Business
Companies are employing quasi-religious tactics to inspire enthusiasm for their brands. What happens when customers have a crisis of faith?… Chief Operating Officer’s insight: www.cmo.business CMO Business
Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand. Chief Operating Officer’s insight: www.cmo.business CMO Business
Twitch, the livestreaming service and entertainment community owned by Amazon, said former Zynga chief marketing officer Doug Soctt is joining Twitch. Chief Operating Officer’s insight: www.cmo.business CMO Business
Now more than ever, it’s critical that the CIO of a company be in lockstep with its Chief Marketing Officer (CMO)…. Chief Operating Officer’s insight: http://www.cmo.business CMO Business
Former Under Armour exec Leon Duncan has filed a racial discrimination lawsuit against the athletic firm and then-supervisor Mark Cavanaugh. Chief Operating Officer’s insight: Chief Marketing Officer CMO Business
“Subject Matter” Board Skills: These are the skills from subject matter experts that boards pursue when such skills are mission critical to the company. Chief Operating Officer’s insight: http://www.cmo.business CMO Business
Every marketing leader wants to optimize the environment for their teams to get work done. This episode reveals how well we’re doing that! Chief Operating Officer’s insight: http://www.cmo.business CMO Business