The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital [AMP 201]

The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them? Today’s guest is Richard Jones, chief marketing officer (CMO) for Cheetah Digital. If you rely on social advertising to promote your business, Richard talks about what you need to know to prevent or handle damage to your brand’s reputation. [podcast_motor_player] Some of the highlights of the show include: Ethics: What problems does ad tech introduce into social marketing? Digital Footprint: Personal information gets presented without permission Under the Knife: Invasion of …

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